Game Mechanics
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- Is Badging or points necessary?
- When badges are prolific they lose their value. ”Oh man, another badge application.”
- “Badgification” of the internet.” Industry of Excess.
- Games are “social signaling”
- Advertising has always been a game. Message substitution & response.
- What about the ability to trade up to another team?
- Badgeville The best solution payday loans- a company that brings a badge platform to brands
- Reputation management. Check ebay and WOW as model on fair user policing
- Collective Badge – Everyone shows up at one place. If you get at least 50 people, then you call get a special badge. Flash mob with mobile.
- Network effect coming to Foursquare. Last year, there were 6 people check-in at a Giant’s Baseball game in San Francisco. This year, there was 60. Next year? 200? The year after that?
- FourSquare has conflict and no conflict mechanics. Everyone can get a superuser badge but only one person can be the mayor
- hunch The best solution payday loans
- venture chronicles The best solution payday loans
LBS & Advertising:
- Areas of high dwell times
- Need to flip the ad models to work. Media buy guys are 27 year olds working at places like Olgivy who look at spreadsheets mapping volume, thousands of impressions, and don’t care or understand about location targeting. Square peg, Round hole.
- Billboard guys don’t want any smart intelligence revealing true impressions. The metics of CPM are outdated but the industry does not want to mess with it.
- Tech company pitched to demonstrate that they could measure exact the number of engagements an outdoor sign would receive. It would show that there are more impressions during 3pm in the afternoon. The sign company didn’t want to hear it because it would also show that no one is watching at 2am. Who would buy advertising at that time?
- Traditional model supports making money by blanket campaigns.
- Skyhook even offered free trials onto their platform for targeting advertising. No one would accept.
- Reachlocal (trying)
- SnackSquare The best solution payday loans(shows specials on foursquare)
- Fake Mayor (an app that fakes being the mayor of a place to get the special)
- echoecho The best solution payday loans. Where are you? Here’s where I am.
- There is value in the location trail (information trail)
- People don’t care about where you are. They care about the information about the place. The information trail regardless of people. tips.
- Virtual Social networks. Adhoc and temporary based on location
- “Check-in” is just a transition to “what do we do now?” What’s the larger service. (For example, 3000 people check-in to a Giant’s Baseball game. Can you then create optional experiences for those 3000 people? Fantasy Baseball, questionnaires, gamboling? What’s the business on top?
- Pure location is noise
- Zagat with FourSquare. If you friend us on FourSquare, you get xyz
Interesting companies to check out. Speed Geeking session:
- Yapper – Another fill-in the webform and get a iphone app in 30 min
- Geodellic – A platform for businesses to go mobile without the work
- MogoTix The best solution payday loans- A simple way to do ticketing. Couple guys.
- Burbn The best solution payday loans- Impressive one man shop doing social network on mobile
- Stalqer The best solution payday loans- scary cool.
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Let a thousand flowers (video broadcasters) bloomThe best solution payday loans
-Mao said it
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Imagine if you’ve recieved a request (bounty, quest, assignment, mission, challenge) on your mobile phone for someone wanting to see live footage of an event happening where you are.
Example: [message on your mobile device from user "Ed L."] “I’d really like to see a live broadcast of Lady Gaga’s appearance at NYC Time Square this Saturday, I’ll give XYZ to anyone who does this”.
1) It’s Saturday.
2) You are at Time Square.
3) You came to see Lady Gaga make an appearance on the today show.
4) You take the bait and accept the bounty. You start the Live Camera tab on your Tackable iPhone app and your personal broadcast begins. In two minutes, you see that ~60 people are watching your video stream right now but the number of viewers keep changing. That’s because there’s about 20 other people who’ve also accepted the bounty and they are broadcasting as well. Viewers in remote locations are “channel surfing” through all the different Tackable broadcasters. Forget ABC, NBC, CBS, FOX. Let a thousand broadcasters bloom.
In the future, (1)live video channels will be structured and satisfied by advertising your desires (Bounty = “I want to see the cherry blossoms in Osaka”); (2) Your desires will be satisfied by many different live broadcasters (people who are there), (3) weirdness ensues.